Study On Innovation Of Models Of Network Video Marketing

In the Internet era,marketing concept is constantly in the process of change.Accordingly,its marketing model is also showing a diversified creativity.Among them,the innovation of the network video marketing model has become a representative.Firstly,this paper combs the general situation of network video marketing,explains its definition,development history,advantages and characteristics,existing problems;And then by studying a large number of domestic literature and research reports,combined with thinking about some practical cases in the market,the paper writes up the latest video marketing models in the last two years,mainly including three types: the first type is implantable advertising and customized marketing which take network video program as carrier;The second type is the network video marketing model which is based on collaboration between platforms;The third type is the video advertisement through different channels.Through the analysis and organization of these innovative marketing models,this paper summarizes the key strategies and key points of current network video marketing.That is the emphasis of content,technology,integration and experience.This paper argues that no matter what kind of marketing model,or any marketing model occurred in the future,they are only the changes of the model for the basis of these points,or they are the innovation from these aspects.