Research On Sensory Marketing Strategy Of Propaganda Video Products By Gansu TOP Vision Film Co.,Ltd.

China's advertising media industry is in the stage of rapid development under the comprehensive promotion of the macro social environment,the progress of market economy and the perfection of many policies and laws.Gansu Big Vision Film Co.,Ltd.as an entrepreneurial propaganda video production company,under the promotion of national macro-economy,market factors and policies,the company needs to explore opportunities,improve the technical level,innovation ability,and promote the rapid development of the company.Gansu TOP Vision Film Co.,Ltd.,as an entrepreneurial company founded in2015,has experienced the difficult expansion and development of the start-up of the company.Now the company hopes to seek greater development under the premise of stable operation.This paper analyzes the marketing strategy of the past propaganda video products of Gansu TOP Vision Film Co.,Ltd..At the same time,through the research of sensory marketing theory and strategy,point out the significance of the company choosing sensory marketing.On the one hand,companies choose sensory marketing strategy as the innovation direction of video production,can help the company modify current problems in video production and dissemination of the five senses in sensory marketing will fully mixing and linkage,apply this policy to the company promotion,marketing strategy,can bring about differentiation of the competitiveness of the products and unique,On the other hand,it can help the company to develop new propaganda video model and market,and further establish the company's competitive advantage in the current propaganda video market by using product differentiation.Will,therefore,sensory marketing as a means,in Gansu province big visual media companies to build and formed systematic application,to optimize customer sensory experience,for the purpose of the formation of the unique brand marketing purposes,and with the aid of sensory marketing,the company the principle of "service for this,creative the first" further effectively implement,The sensory marketing has been deeply embedded in the marketing strategy of Gansu TOP Vision Film Co.,Ltd.,carried out in the operation process of each department and penetrated into the daily work of each post,so as to achieve consistency,continuity and effectiveness.In the context of the current information age,how to effectively show the characteristics of different products,explore the sensory elements contained in the products,and how to deal with the fierce impact of product competition and emerging media in the market are the main challenges facing Gansu TOP Vision Film Co.,Ltd..With the increase of customer demand and change,the propaganda video cannot be limited to a single sensory elements on the presentation of comprehensive application of sensory marketing increases the contact point of propaganda to the audience,enhance emotional memory products and brand,enhance the brand and the company's influence,through sensory marketing strategy maximize communication effect and AD conveys cultural connotation,to improve the overall competitiveness of the company.