"Southern Weekend" WeChat Public Platform Of Content Push

"Southern Weekend" as a strong public credibility and appeal of the traditional newspaper,has been actively exploring the new media transformation path,in which the development of WeChat public number achieved good influence in the spread.Therefore,this paper selects the "Southern Weekend" WeChat public number as the research object,detailed and systematic analysis of the "Southern Weekend" WeChat public from the aspects of push topics,genres,forms,quantity and frequency,source,time and public number.Number of content push.Through the literature research and content analysis,it is found that "Southern Weekend" WeChat public number in the same traditional paper media has distinctive characteristics.Content level,the content of the hard subject to push the depth of coverage of the main,originality strong;"Southern Week" boutique column diversion fractionation of the fans.Form of expression,"Southern Weekend" mainly in a single combination of graphic and lengthy.In the audience positioning,"Southern Weekend" is mainly based on highly educated knowledge-based audience.At the same time,compared to other top-ranked traditional paper WeChat public number,"Southern Weekend" there is a single user structure,content planning is unreasonable,feature columns without time features,lengthy reading poor,user awareness and weak sense of service and other issues.In the era of new media,WeChat public number of visual expression and quality content in line with the psychological needs of the audience,will inevitably become a WeChat public number of trends."Southern Weekend" public number of content dissemination still need to improve from the following aspects:to strengthen the visualization,integrated services and precision push;rational use of the advantages of parent media resources,increase the proportion of life-oriented content,encourage users to participate in production And dissemination,the formation of the characteristics of the time section;multi-channel promotion,linkage to open up new media platforms.