Research On The Communication Of Native Advertising In Red App

With the rapid development of the information in Internet era,the popularity of mobile phones and tablets has promoted the explosive growth of the number of applications.With its high-quality community attributes and original notes,Red APP has a huge user base and has a great influence in the field of community sharing applications.At the same time,advertising is an important part of promoting the economic development of the mobile application ecosystem,and the form of Internet advertising has continued to evolve.Among various forms of Internet advertising,native advertising is popular because its advertising content and the media environment in which it is delivered can be seamlessly integrated.Red APP with extremely high user viscosity and native ads work together to better show the capabilities and roles of both parties.In this paper,through the browsing of the native ads in the Red APP,combined with the rise of the native ads in the Red APP and the advantages of its communication,then analyzes its elements and characteristics of communication.Based on the modes of transmission proposed by previous scholars,this paper analyzes the communication patterns of the native ads in the Red APP based on the theoretical basis,practical basis and factors that affect the analysis of the native ads in the Red APP.There are also some issues with the spread of nativeadvertisements in Red APP,such as the poor quality of native advertisements affecting user experience,unclear advertising signs that deprive audiences of their right to choose,and propose corresponding countermeasures to these problems.The countermeasures are mainly to strengthen the originality of advertising content while preserving the community attributes of Red APP,while standardizing the management of advertising.