Analysis Of The Publishing Characteristics Of Blind Reading Product In Chinese Braille Press

Chinese braille press is the only professional publishing institution for Braille reading in China,shouldering the important task of providing cultural products and services for the blind.Blind reading product is one of the main ways for blind people to access information,and plays an important role in improving the cultural quality of the blind.In this paper,the blind reading product of Chinese braille press as the object of study,which are mainly analyzed from the following four aspects: First,the author summarizes the development process of Chinese braille press and its blind reading product.Secondly,the paper analyzes the reading methods of the blind readers,and the product structure of the blind reading product is analyzed from the aspects of Braille books,large-sized books,blind reading books and barrier-free films.Thirdly,it analyzes the publishing characteristics of blind readers from the aspects of sticking public interest publication,editing and printing are self-contained,implementing diversification management,expanding the field of digital publishing,making full use of national and social resources and perfecting blind culture service system.Finally,the author analyzes the enlightenment of Chinese braille press' s blind reading product on other publicity publishing agency,from through build brand public welfare,implement diversified management,speed up digital construction and perfect cultural service,hope for the development of other publicity publishing agency to provide some reference.