Research On The Image And Influence Of Female College Students In Sina Micro-blog

Recently,Sina Weibo is one of the most popular Internet social media,it is not just general audience,even a certain number of traditional media have also settled down Sina Weibo launched its official media.The female college students use Sina Weibo of their social media are more and more,impact the image of female college students in the Sina Weibo has increase.In this paper,the image of female students in Sina Weibo as the research object,using the analysis during 2011 to 2016 relevant content of female college students in the content analysis method,the classification of female college students' image analysis from Sina Weibo,female students Sina Weibo image in the positive image and negative image,and further to explore the reasons for female students have this image in Sina Weibo from the commercial,cultural background,audience and female college students' own diathesis.In Sina Weibo,there is a pseudo environment about female students image,in fact the vast majority of the audience can not directly contact with the real life of female college students,so the female college students through Sina Weibo image's understanding has become a convenient channel,then,whether the image of female students in Sina Weibo will impact on the audience cognition had become another research problem of this thesis.This article uses the questionnaire survey to study the influence of female college students' image from sina Weibo.The main research is about the influence of the image of female college students in Sina Weibo on the cognition of female college students.This paper through the analysis of the Sina Weibo's image of the female college students,and the impact of female college students in the Sina Weibo image for the audience,in the last part of the thesis put forward the method and strategy to establish a good image of female students in Sina Weibo.