News And Information Of Mobile Live Broadcasting Planning Research

With the development of Internet technology,the upgrade of the smart phone configuration and the maturation of the 4G network technology,mobile live broadcasting has made significant progress and become a hot investment theme.A large number of capital investment made the live-broadcasting platforms spring up like mushroom,and the mobile live broadcasting has become a hot new industry.The year of 2016 was also known as the first year of mobile live broadcasting.However,what behind the large sum of the capital inflow was the grim competition among different platforms.What's worse,the mobile live broadcasting platforms once had been out of control,full of obscene,violent and vulgar content.There was an urgent need for those platforms to absorb high-quality content.With its authenticity,interactivity and synchronicity,live broadcasting has become a new form of communication on news coverage.News clients of web portals,APPs focusing on information integration and traditional media have all set foot in the live broadcasting,which has gradually become the standard configuration of the news coverage and the “battleground” of media.When the spread of news and information through the live broadcasting became the mainstream,it is a need to discuss how to improve the quality of the broadcasting program.The two media platforms that tried live broadcasting the earliest,Tencent and NetEase,have stood out among many platforms.They made a lot of live broadcasting programs with high frequency of interaction,large flow of watching and good social repercussions.The practice of those two platforms proved what kind of news was suitable for live broadcasting and how to use the technical advantages in it,which were a result of an elaborate plan.Research on the planning of mobile live broadcasting in the field of news spreading could help establish a good environment in this field.Using individual case analysis and text analysis,his paper tried to find out the commonness of the live broadcasting planning and the uniqueness of Tencent and NetEase in the planning by studying on the excellent live broadcasting programs of Tencent and NetEase.It could provide helpful experience and reference for other media platforms and achieve better results for the spread of news through mobile live broadcasting.