| New Classical culture Co.Ltd.is the most representative private publisher in China,which was built in 2002.In April 25,2017,it became a listed company in Shanghai.Now It enjoys a good reputation and wins the market in our country.At first,Its sales ware not good because of the confluence of social factors,then according to the progress of time and the development of science,the number of demand for books has grown more and more explosively,so just as a proverb says Never neglect an opportunity for improvement,New Classic becomes one of the leaders in the press.It has been editing and publishing foreign literature,which published One Hundred Years of Solitude whose sales reached its new high in 2011.Up to present,the foreign literature has become a tower of strength in New Classic.In this paper,the foreign literature of "New Classic" is based on case study method,which of characteristics is deeply analyzes closer observation,literature analysis and comparative analysis,etc.Additionally,thinking direction which is worth learning for the development of private book company is provided in our country.This paper consists of four parts.It analyzes the "New Classic" of the publication of foreign literature books as a case study.The paper mainly uses the closed observational method,literature analysis and comparative analysis and other research methods.The first chapter mainly introduces the development process of the "New Classic",emphatically introduces the process of going public,to explore the "New Classic" foreign literature market positioning and cultural positioning;the second chapter is about the "New Classic" foreign literature books publication characteristics,and sums up the characteristics that has become a key factor in the best-selling book;the third chapter mainly compares among the "New Classic" foreign literature and People's Literature Publishing House,Yilin press that gets some inspiration;the fourth chapter summary the "New Classic" foreign literature's enlightenment. |
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