Communication Status Of Food Safety Public Events In Micro-blog

Since ancient times, there is an old saying that hunger breeds discontentment, food security is the first. Food safety affects every citizen’s nerve, relates to each public health, and is even the focus of attention of the whole nation. Micro-blog as a new form of network technology, and traditional media are the complementary and jointly to promote the development of public opinion, the facts also prove that micro-blog is one of the most influential media to promote the public opinion.In this part, the author systematically analyzes the research status of food safety events at home and abroad, summarizes micro-blog basic situation in the process of information transmission in the context of a series of food safety incident our country. The second part is the related concepts and theoretical;The third part is to expand communication status of food safety incidents in the micro-blog, is mainly to carry on the thorough analysis on the propagation of the event in the micro-blog, founding the following several aspects:the first is that the real-name authentication users are the opinion leaders of micro-blog, that often leading the trend and development of public opinion, according to Sina micro-blog search platform for real-time search and statistics to describe the data, found the authentication users generally include celebrity micro-blog and official micro-blog micro-blog, famous persons in celebrity micro-blog are mainly scholars, entrepreneurs, media people, lawyers, four major groups, in micro-blog discussion, these people often occupy absolute dominance; the second is that the author found that the higher proportion of official micro-blog, more number of fans, authentication user name especially official micro-blog, with its official background and authority in a short time can condense a lot of fans and more attention; the third is that the event cycle nodes have a significant impact on the micro-blog spread, events often experience four periods of incubation period, outbreak period, duration, remission, four period has a critical section obviously to influence development of micro-blog propagation; each event will have the start, development, the end of micro-blog, the information is projected on the event, micro-blog on the propagation of the event will be as the event started, development, and regression of end, basically the fragmentation of information on micro-blog build a complete picture of the event landscape, this is the fourth point.The author describes the existence of micro-blog spread of food safety incident problems, such as the spread of false information on the micro-blog; the government for failing to understand the micro-blog public opinion; the government for failing to timely and comprehensive monitoring of food safety incidents of public opinion in micro-blog; micro-blog not easy to make a thorough discussion. In order to solve the four problems, the author gives four suggestions. One is that government should properly guide certification user real name network public opinion; two, the government should pay attention to the micro-blog public opinion, to open up new channels of information publicity; the third is to strengthen the emergency management of sudden public events; the fourth is to strengthen the linkage with the traditional media, to provide real and effective information.This can build a harmonious and healthy network environment.