Research On The Relationship Between Media Communication Framework And Local Impression Construction

As a public instrument,Mass media is responsible for public disseminateion of information,promote social justice and guide the social burden.But in news dissemination activities,media practitioners often fall in contradiction,especially in face of news justice.Take the local media reports for example,the media practitioners tend to adopt a specific framework to report local news for constructing positive or negative image,thus guiding the public cognition and evaluation and making them form positive or negative local impression.The audience,as active constructors of meaning,under the guidance of the media framework,they will make different responses to the media information through its own psychological mechanism,and finally form a positive or negative local impression in the mind.Generally speaking,through the choice and application of the frame,the media can construct different local images,thus playing a different role in the formation of the audience's local impression.local media guide the audience form a positive impression,is beneficial for the public's awareness and local development,complying with the news media justice;negative impression causes the public misunderstanding and do bad to local development which is deviating from news justice.Therefore,how can the media realize news justice in the local media report? And how can the local shape positive impression? These questions are worth discussing.This paper mainly uses the frame theory to research the relationship between the reporting framework and the local impression.First,this article analyzes the frame theory,the construction of local impression and the relationship between them;as well as the whole process that local impression changes from true reality to media reality then to stereotype;Then based on frame theory and news justice theory,it analyzes the principles of justice media use;Finally,it puts forward several corresponding suggestions on fixing of local media framework and shape of positive local impression.