The Brand Management Of National Geographic Kids

With the increase in the proportion of newborns,the demand for books will increase.The competition of juvenile periodical will continue to intensify.To make high-quality journals,publishing companies began to take brand-building measures.In2014-2016,National Geographic Kids in Chinese to be selected by the national press and publication administration of press,publication,radio,film and television for the excellent juvenile periodical press list.It is published by Qingdao publishing group and the National Geographic society.Qingdao publishing group is also responsible for its promotion and distribution in the China.The National Geographic Kids brand was built by the National Geographic society,Qingdao publishing group carries out the brand operation,it brings important enlightenment to the construction and development of juvenile periodical brand in China.The Qingdao publishing group in the process of brand operations,continues the National Geographic Kids brand symbol system,the introduction of the National Geographic Kids some brand columns,introduced from copyright,cross-media operations,public welfare activities,cross-border cooperation,participate in international competition in five aspects of brand promotion activities.The brand operation experience of National Geographic Kids in Chinese has brought important enlightenment to the development of juvenile periodical in China.Enterprises should know journal brand value,its value from the journal brand meaning,journal journal of brand loyalty,brand quality,brand logo of periodicals,journals and the overall appearance image five aspects to consider.Publishing enterprises should introduce journal brand management thinking in the actual work,establish brand awareness,clear brand positioning,and select the appropriate brand strategy,in order to realize the periodical brand’s driving role in the whole process of enterprise operation.In the process of the journal brand construction,theeditor can focus on the three aspects of the brand name,the journal brand logo and the periodical brand column.With the vigorous development of the copyright trade,part of copyright journals into the market in China,the Chinese publishing enterprises should pay attention to the introduction of the copyright of the brand development work,and paying attention to the localization of the introduction of copyright journal.Publishing industry is a bearer of culture resources,enterprises should realize the importance of their own content resources,fully tap the value of content resources,with the help of other industry resources,to achieve a new situation of the publishing industry and other industries win-win cooperation.