The Study On Communication Effect Of Yue Fei's Network Image

Yue Fei is the history hero who reflects the values of Chinese civilization,and embodies the virtues of loyalty,brave and justice in traditional culture.How people perceive Yue Fei reflects their cultural attitude and the change of values in the times.Aiming at the tendency to "devalue of Yue Fei and evaluate of Qin Hui",and the controversy or subversion of "loyalty-betrayal and good-evil" in recent years,using interdisciplinary theory such as communication,structuralism narratology and "the field of memory",this study examined a lot of online speech statistics,by means of content analysis,text analysis and discourse analysis,to picture the outline of the historical process,performance and reason for Yue Fei's traditional image's deconstruction.Putting Yue Fei's network discourse practice in a broader space-time view,this study summarizes the evolution from "traditional classic story","modern nationalism narratives" to "political trickery in workplace" in Yue Fei's story in the present.First of all,the logically consistent trial model of "the justice of heaven and Karma" in Yue Fei's classic story,has been reversed to "Neither the good or the evil have no rewarded".Secondly,there is a period from "the revolution of historical field" in 1903 which putting Yue Fei in the nationalism narratives,to the discussion "whether Yue Fei is the national hero" in 2003 and henceforth the "demythologizing" and "satire" on Yue Fei,during which Yue Fei is attached to ideology,as a political symbol alluding to the current politics.This study reveals that the death of Yue Fei has a deep impact on people in history,but recently more and more people no longer recognize the immortally moral value of Yue Fei because of his "failure" and "distressing death".In spite of Qin Hui's extermination of Yue Fei,when people accept that Yue Fei is “patriotic hero" but actually is a man who "doesn't fit into the present society thus be doomed to perish",this alienation signifies the history value of Yue Fei has vanished from our hearts.On this basis,through reflecting Chinese view of history,historical memory,and faith of history around Yue Fei's spirit,this study reveals the cultural problems such as the lack of faith,the confusion of values and the anxiety of existence,and the conflict of traditional values and modern values in the present.In the end,this study summaries the practical significance and historical value of Yue Fei's spirit in the rebuilding of moral and traditional culture.