The Exploration Of The Relationship Between Health Information's Communication In TV Media And Citizens' Health Behaviors

In recent years,with the development of national economy and continuous improvement of people's living standards,health,as one of the key topics arouses more and more attention.During the “13th five-year plan”,“Health China” has been promoted to a national strategy,thus it is obvious that people's health has attracted increasing attention of the whole country.The paper takes the largest northwest city—Urumqi as research focus.The paper studies on the exploration of the relationship between health information's communication in TV media and citizens' health behaviorsby means of analyzing the distribution of health information via media,people's health condition and the relation between them.The first part of the paper analyzes the arising and development background of health communication and citizens' health condition in Sinkiang,mainly focuses on the type of deadly diseases,morbidity rate of infectious diseases and mortality rate.In addition,this part illustrates the research significance,hypothesis and methodology of the paper.The second part mainly centers on the status quo of health communication in Sinkiang.It analyzes the health information distribution form and operation performance of the region's various kinds of media and it takes Sinkiang TV 4's “Healthy Living” as a case study to summarize the crux of health information distribution in Sinkiang.The third part lists the problems exist in the citizens' daily health behaviors on the basis of the questionnaire's result.The fourth part concentrates on whether the distribution of health information will exert effect on the citizens' daily health behaviors and what kind of effect it will exert based on theory and the questionnaire's result.The fifth part focuses on exploring methods to optimize health information distribution and enhance the citizens' health literacy based on the relation between health information distribution and the citizens' health behaviors.The paper draws a conclusion that health information's communication in TV media could improve the citizens' awareness of health and citizens' health behaviors in an imperceptible way.And based on the relationship,the paper put forwards that TV media should improve the way of health information distribution and the way of citizens improve themselves' knowledge of TV media so that they could improve health behaviors.Then we could achieve the effect that improves citizens' daily life and the quality of citizens' whole life.