The Research Of University Campus Entertainment Community APP Based On User Experience

Along with the rapid development of mobile Internet and the government's encouraging attitude towards university graduates' self-employment,a growing number of graduates are making campus mobile applications(apps)to become self-employed.Although there is no accurate statistic about the current number of apps that have already been used in campus,due to the comparative lower requirement on technology and cost in developing these apps,it is sure that their number will increase rapidly in the near future,given that there are relative needs from users,and the government's policy guidance on self-employment.If we take a general look into researches about user experience design home and abroad,and about university campus apps,the following problems could be spotted:1.There are not much researches on user experience design of apps used in campus.2.There are not much researches on product design targeting university students on their entertainment and culture.3.There are not much researches on product design strategy and process for enterprises in their start-up stage.To solve the problems listed above,this study has conducted the following researches and work:1.Improved the applied research of user experience theory in campus vertical product design.Through a case study of entertaining community app design for use in university campus,this study presented the design process of user experience in campus app developing,and analyzed influences and applications of user experience in campus app design.2.Completed a practice of designing a campus entertaining community apps.Through his own experience of working in Wukong Network Technology Co.,Ltd.,a start-up enterprise in Guangzhou,and combined with his theoretic knowledge,the writer of this study completed the actual design of Wukong Music App and also a version upgrade of Wukong Campus App.3.Completed a model building of product design for start-up enterprise based on user experience.This model is meant to help a new enterprise to establish a clear development goal for its product in its early stage.Hopefully,it could offer useful guidance on choosing suitable product design strategies and design process.This study presents a start-up enterprise's strategy choosing and design process during product development.Also,making use of user design theories,and targeting entertaining community-a vertical area under campus life,this study built up an efficient model for product design.Its effectiveness has been proved by practical design and actual operation.It offers useful reference and guidance to similar enterprises in their product development,operation,and management.