Innovative System Of Guangdong TV Program In Competition

With the aced-up of social information process,TV which is one of the traditional media giants is facing a bigger challenge than ever before.The development of provincial satellite TV stations in China is uneven,and the Matthew effect becomes increasingly fierce.At present,few strong satellites like Hunan TV,Zhejiang TV,and Jiangsu TV,occupy the vast majority of ratings and have a strong influence by virtue of innovating programs,while the overall strength of other satellite televisions is generally weak,whose programs are lack of innovation and lag behind to some extent.Guangdong TV came out earlier,which once was the mainstay of the national provincial satellite televisions in the last century.However,Guangdong TV didn't get ideal results in the fierce competition after successively experiencing the dominance audience rating of CCTV,the reform and development of the provincial satellite televisions,and the arrival of foreign media.Combined with the successful cases of first-line satellite televisions,it must be cleared that the key to stand out of the competition pattern of each satellite televisions is the audience share;programs are the direct way to gain the audience share;innovation is the core competitiveness of TV programs;and the mechanism is an essential part to realize the innovation.In the aspect of theory,this article first systemizes the basic concepts of innovation mechanism of TV programs,and analyzes its importance to TV programs,which is the theoretical basis of this article.In terms of practice application,the article focuses on the analysis of the historical development and efforts on program innovation system of Guangdong TV,and reaches a conclusion of its survival plight and development short board: long-term lag of strategic decisions,weakness of program innovation mechanism;finally,the article explores and analyzes the development space of TV program innovation mechanism of Guangdong TV combined with its reforms in recent years under the precondition of identifying the dialectic relationship of innovation mechanism.This article provides innovative ideas and strategies for the researches on Guangdong TV program innovation mechanism to a certain extent.In addition,the article combines the actual situation of Guangdong TV,analyzes its deficiencies,and proposes some ideas on the operation of program innovation mechanism,which has a certain practical significance.