| The purpose of this paper is to explore from the perspective of the golden heart of the layout of urban newspapers approaches,new ideas and new solutions.Format design has not only is a category of editing operation,it has become the newspapers of the whole marketing strategy of a tactical.The study of newspaper format should not stay in the single discuss aesthetic in aesthetic category,and should be under the broader field of vision is discussed,the reform of tentacles extend more microcosmic problems,trying to find new areas,dig the newspaper development potential.The Golden Section originally appeared in Geometry,which is widely used in architecture、painting、manufacture、medical science,etc.We are skill in using the Golden Section,nevertheless,how did it come about? how does it spread? are there any secrets hidden in the process? We don’t quite clearly understand.With a focus on newspapers,this article deduces the application of the Golden Section to newspapers,analyses the emergence,development,application and selfimprovement of the law in the perspective of Communication and Economics.We analysed and measured the costs by comparison test and by survey data as well as human engineering data,highlighted the relative scientificity and relative efficiency of the law.We can learn about how this law became a truth embedded in people’s mind from the view of communication.In economic terms,we can also learn how to make compromise with appetency by the effect of path dependence.Beyond the borders of time and space,the Golden Section theory created closed cycles for communication and valuation,and became an inexorable law prioritized by people.For that reason,we can deduce other theorems which lie in our social life.Theorem always has its place as long as the complexity of truth is beyond someone’s comprehension,in large part because it is the sense of natural science,the product of economic efficiency,and a highly praise for communication sciences. |
