A Study On The Image Of Club Media In The Perspective Of Reform

The media image is not only the result of news production by a series of news reports,but also a powerful way of political control.People's Daily' reported on the Hongyuan Professional Basketball Club,the political value has been occupying an important position.The deviation between the Hongyuan Professional Basketball Club media image and real image,the "People's Daily" on the media image change,clearly showing the traces of power control.In this paper,the Hongyuan Professional Basketball Club media image as the study goal,the "People's Daily" in the Hongyuan Professional Basketball Club reports as the research object,using the method of literature,text research,reporting on the text and reported in the media image of the club are summarized and analyzed.The study found that the number of reported fluctuations in recent years has a downward trend in the value of publicity reports obvious.In the early China Basketball Association reform,in order to strengthen the recognition and support of the people of the new China basketball system reform regularity,"People's Daily" the Guangdong Tigers basketball club "with" China basketball reform logo label,interpretation framework and symbols in the construction of the Guangdong Hongyuan Basketball Club Media Image repeat use,so that the audience on the formation of a cognitive framework: on behalf of China Club basketball reform is the Guangdong Hongyuan club,in order to promote the reform of the political China basketball.At home alone,the Guangdong Hongyuan club won the breakthrough in the competition,in order to seek the new way of development of basketball China,the final mission of realizing the glory for the country,"people's Daily" in the construction of the Guangdong Hongyuan team beat Bayi became the new overlord of the media image of the adversarial framework,an important significance to establish and perfect the reserve personnel training club the mechanism of affirming the effectiveness of basketball reform in recent years,driven by other clubs in the advocacy role consciously follow the Guangdong Hongyuan club,China international basketball competition performance improvement.In the last 10 years of occupation in the new period,the Guangdong Hongyuan club's economic image appeared,but overall is not obvious.In the pursuit of social capital wantonly market returns and commercial profit,China basketball development occupation dilemma under the condition of "people's Daily" from the Guangdong Hongyuan club "enterprise management,industry management" pattern,provide the solution path of reform and development the plight of the owners and management of the league,the league system aims to create and promote environment a healthy and balanced development,deepening the construction of occupation league.