A Comparative Study Of "Soccer Weekly" And "Football Night"

In the new media environment,the audience felt the networking media bring to people's daily life impact deeply.Many have done a good job of media have quit “the war”.A major trend is the transition from paper magazine to new media.Each print is in transition on the road,but is only in the river by feeling the stones on the road of reform.It is necessary to discuss how the original business continues.It is both essential to explore new path and continue to combine the original business.So,how to continue to maintain advantages in the original magazine to fulfill the needs of the community has become a hot topic."Football night" and "soccer weekly" are published in China Football journal earliest,with a large number of fans.The quantity and quality of media today,it can still occupy a certain market share in the huge market,which was closely related with the whole group and the idea of pay.It can be said that the benchmark and model in the journal market,has certain research value and reference significance.Therefore,this paper selects the "football night" and "football weekly" magazine as the research object in the year of 2015.In this paper use the method of literature,mathematical statistics,case study method,Delphi method to establish nine variables,from the title,reported range,tendency,with use,focus,release source,cover,column setting,editorial team analysi in multi angle.Summed up the general law between the "Football night" and "soccer weekly" : the dynamic update select on the content up to cover both football.Coverage were not dominated by the matches.Figure is given first place to pictures.The distribution of both concerns are based on the individual as the main concern,followed by the club and the national team.In he reported tendency,both are strictly neutral."Soccer weekly" and "Night Football" title are multielement,which have reasonable agenda setting.The two report by the combination of sports and life sports tournament but not overwhelming.The biggest feature of the “football weekly” is the use of a large number of pictures and comics,based on the international football,the number of columns and set up a lot of innovation,which the source of the manuscript is the journalist and foreign correspondent."Football night" to focus on domestic football,changing audience columns display space and other special contributions to the manuscript as the second.Based on the summary of the universal law and special law of the two party,this paper puts forward some strategic suggestions for other football journals and all sports periodicals: enhanced financial media multi line development consciousness,broaden the development of periodical industry,broaden the purchase channels as well as tactical advice,follow the latest developments in the content of football,in a non tournament news mainly from daily news website,use a lot of photos as with highly reduced field,tendentiousness of strictly neutral avoid network group events.the title of the diverse forms of rich content in the tournament,reports of sports and life sports combined but does not comply with the general personality to take.