Self-presentation Of Internet Celebrity

As a new cultural and social phenomenon,the rise of the Internet celebrity has an effect on the social culture and values in varing degree.Therefore,studying on how the Internet celebrities presenting themselves and why the Internet users chasing after them have a great significance in guiding the rational cognition on the Internet celebrity.In this paper the author uses the literature analysis method and content analysis method to analyze the self-presentation of Papi Jiang from drama realizationg and stage setting.It is found that the expression of Papi Jiang is clear,with the expression strategies including subversive cooperation and multi-role tone.The non-verbal expression has the features of characterizing expression and dressing simplication.Papi Jiang set the stage with a daily set of space,and the warm lighting.From Papi Jiang's show it is found that in the “Internet celebrity 3.0” era,the Internet celebrity self-presentation reflects new features,such as more inclining to entertainment,richer to use the non-verbal symbols,blurring the foreground and background boundaries,and “non-ideal”performance.The phenomenon of the Internet celevbrity being sought after the audience deleting reflects the diversification of social and cultural development,as well as the public self-awareness awakening.However the Internet celebrity may also misleads teenagers and impacts on the public's value.Therefore it is supposed to have a correct understanding of the Internet celebrity to promote the harmony of network society.