Product And Service System Research Design In Wisdom Tourism Of Historical And Cultural Village

With the stable development of global economic,International tourism industry presents a flourishing tendency.Historical and cultural villages attract tourists visiting and experiencing by it's characteristic tourism resource and cultural type.However,some troubles like misleading connotation,old-fashioned and backward propagand ministrant design,homogeneous tourism's product are still exist in the rural tourism development fever,restricting the tourism products innovation and the improvement of service badly.Tourism products and service under the experiencing economy,not only should satisfy the material fuction desire,but also offer tourists high level experience of mentality and emotion.On the other hand,applying of high information technology and popularization of intelligent Mobile Terminal make travel impormations transfer a intelligent innovative and diversified trend.Above all,this passage came up with a designing research to adapt to rural sapiential travel product system combines products with service.In order to explore the influence factor of historical cultural rural travel experience,the passage made field investigations and questionaire surveys about Xidi village and Cuandixia village,who are the typical on behalf of historical cultural rural tourism.Making a contrastive analysis between similarities and differences,offer a suggestion as a entry point.Through the theoretical study and field research,made a conclusion about the design principles of sapiential travel products service system : information exchanging digitizating principle,interacting roboticzed principle and personalized travel experience principle.On the basis of these designing principles,make a summary about designing method of historical cultural rural travel : optimizing tourists' journey,making lentent service visible,designing ministrant contact.Besides,choose the Xidi village in AnHui as a design practice survey's background,aiming at users' target,establish characteristic model and situation design,develop a various sapiential travel products service system idea including products,service and interaction.The achievement“A-S-P sapiential travel product service system design”finally includes a framework of products service system,intelligent hardware terminal production and moblile client software production design,verifies the principle and method of design that the passage reformed.This passage brings service of production system into the transition and upgrade of historical rural travel industry innovativly,presents a smart travel production service systemdesign method that combines framework with software,outline and online interaction favorable,provide a multiple-dimensions and three-dimensional information service to tourists,enhance travel experience and visitors' satisfaction;meanwhile,this passage has a reference value in designing and exploitation of congeneric rural travel scenic-spot public production and service in future.