The Research Of Interactive Print Advertising Design Based On WeChat Platform

Nowadays,interactive design about smart phone and application software has been moving forward to mature,but its applicative development is not limited by it.With the constant development of social application software in smart phone,these App like that have not just been confined to communication and making friends,but became the principal media for commercial advertising and propaganda.However,print advertising design performing on social App and platform has not caught in static pattern as well but show itself to users in form of dynamic one characterized as more fun and strong visual effect.Currently,dynamic interactive advertising becomes the new form of advertising campaign with its emerging.The research is designed to make the innovation and breakthrough for interactive design of interactive advertising based on the summary,analysis and integration that WeChat makes for the specific form on all types of dynamic interactive advertising.