Developing Research On The Features And Trends Of American Newspapers' APP

In the mobile era,audiences get used to mobile reading but prefer to seize news by social APP.Under the background of mobile-first digital conversion,American Newspapers' APP catch people's eyes from its first birth till nowadays booming time.Combined by qualitative and quantitative methodology,this paper finds out that 81 American main newspapers have released 749 APPs totally.By observing and comparing,this dissertation also analyzes APP's interface design,categories,features,impacts and trends,in order to save the suffering Chinese newspaper industry.There are six chapters in total.The first chapter is mainly a literature review on three relative topics: digital conversion,mobile consumption in news and preserved research on American Newspapers' APP.The second chapter points out APP's stressful and technology-booming environment and status quo with up-warding APP numbers and diversification.The third chapter categorizes 749 APPs into three types such as news APP,professional informative APP and entertainment APP,and also explain obvious features.The fourth chapter summarizes five positive impacts of APP: strong relations with newspapers,strategic priority in mobile-first developing times,visual and auditory convenience and presence,transmission with unlimited time and space,constructing business model for mobile Internet.The fifth chapter predicts four potential tendency of APP.The sixth chapter concludes main research findings,the essence of digital conversion and the value of news.And try to provide some practical suggestions for Chinese traditional newspaper industry.