Research On The Communication Strategy Of“independent Investigation”of The Public Network

The network has both positive and negative effects,and it can bring us a lot of information,but it also makes the scope of false information spread widely.In this context,the network rumors frequently appear and the credibility and authority of the network has a serious shortage.The network news is posted superficial label.In order to clarify the network rumors,purify the network atmosphere,improve the credibility of the network news and enhance the depth of coverage,the public network set up "independent investigation" column that was recognized by community.The use of appropriate communication strategies enable news reports to better convey information,and also allows more audience to understand the column,so the development of communication strategies for the news media is essential.Through the study,I hope that the communication strategy of "independent investigation" column of the public network used would offer development ideas for other network media,and other network media can provide real and reliable news for the public better.The author used the literature research method,the case research method and the interview method.Meanwhile,the author analyzed 386 survey report of the "independent investigation" column to reveal communication strategies of the "independent investigation" scientifically.In this paper,the specific research content includes five aspects.First,I sort out column positioning and development process and of the public network "independent investigation" column.Then I defined the definition of communication strategy and research areas,and defined that the research was based on the basic elements of the communication process.Second,on the basis of the content analysis and the interview of the column editorial staff,I conducts the main communication strategy of the column.Thirdly,through the text analysis to obtain a large number of data,I used these data to explain the content communication strategy of "independent investigation".Fourthly,through studying the existing distribution channels of the "independent investigation",I discussed channel communication strategy of the column.Fifthly,we studied the audience communication strategy of "independentinvestigation" according to content analysis and interview content.Finally,I reflected and made suggestions on the shortcomings of communication strategy of "independent investigation".In general,the communication strategies of the "independent investigation" are very effective.In the complex network environment,the "independent investigation" opens up a pure land and obtains the industry's affirmation and the audience's favorite."Independent investigation" with practical action tells us that the network media can also have depth,heat and strength.