Design And Implementation Of Cable Industry Market Opportunity Management And Analysis System

The cable industry is our domestic value of second manufacturing industries,nearly a thousand enterprises throughout the country,industry concentration is low,which is more than 98% of private small and medium enterprises,more than 90% of the production concentrated in low-end products,market competition,the average profit level of the industry is only 3% to 5%.Faced with the market situation is grim,access to the user's engineering project information and improve the project in the label is the basic guarantee of the sales performance.The average level of informatization of the cable industry is relatively low,China's cable companies raised upsince 2000,after 10 years of continuous development,the formation of the current industrial scale.The first echelon of the cable industry in the last 10 years to enter the mature stage,the information management is put on the agenda,most cable factory without any information management system,a small part of the financial information system.Building a set of management information system that can solve the problem of market project information management is a top priority for the cable manufacturing enterprises.Based on the above premise,it is urgent to build a management information system which can solve the problem of market project information management and guarantee the sustainable and stable management information system.In this paper,based on the comprehensive investigation and analysis of the system requirements and the evaluation of the technical feasibility,the system is determined by the B/S architecture.System write by ASP.net,using the MVC2.0 framework.In addition,for data analysis function,the scientific computing component of Python language is introduced,and the function of data analysis is realized.MVC framework to achieve the business logic layer and data access layer and user interface independent,with good maintainability.The developmentenvironment of the system is to use the Microsoft Visual Studio 2010 with Service Pack one,Web server take the Microsoft Windows integrated Internet Information Server 2008R2 Service,SQL Server database using 2008R2 version.The research content of this paper mainly includes three modules,project information management module,organization management and configuration module,data analysis module.Project information management module is divided into two parts: basic information and project tracking information,realize the comprehensive analysis and management function of the customer as the source of clues,business opportunities,projects,contracts and other information and related activities,is the company's marketing activities feedback effect,guide,marketing strategy;organization management and configuration module system according to the authority the distribution and management of functional roles,duties,sales area,office management division,is the ownership of a flexible configuration of the project sales,access control;data analysis module contains Web Wind crawler,data interface,data analysis in the three part,the realization of Web crawler data,Wind big data platform integration and sales data analysis the significance is to provide data support,drive the sale decision;Through the research of this topic,we have realized the demand function of the information management system of the company's market.At present,the system has completed the function test and the test run,and passed the check and acceptance.The system has been put into official operation.