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A Research On Officers' Media Choice Which Is Based On Grounded Theory

Posted on:2012-09-05Degree:MasterType:Thesis
Country:ChinaCandidate:J GongFull Text:PDF
GTID:2218330362959779Subject:Journalism
Abstract/Summary:PDF Full Text Request
Used in this research methods of studies, Jiangsu province Liyang City quality of the bureau for the sampling based on academic institutions, including sampling the principle of 10 staff members on the depth interview and according to the root of the theory of coding procedures for the interview out to record content code of open type, associating coding, selective code tricycle code and gradually, according to the construction codes in the formation of this research by the end of the theory. The study found that affect the state organ personnel working in the medium of communication by sight, used to select the evolution and interaction in three key factors, while the core of each category by category and the time of the degree of influence. In state organs of the special nature of functional groups under the personal qualities of choice of media tend to be specific situation in the nature of my job, communication and other factors that object, and in the face of the agency to promote management software, the employees will be held, to give up, together with the habits and interactive, and to improve the unit in the interaction of internal communications software.
Keywords/Search Tags:communication modality of new media, media choice, the grounded theory, communication effect, functional organs of the state
PDF Full Text Request
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