The Communication Of "Yan'an 1938" Under The Ritual Review Of Communication Perspective

Recently years,with cultural tourism becoming more and more popular,cultural theme blocks become fashionable for a time.In this context,Shaanxi Culture Industry Investment Group seized the opportunity,and threw money at the "Yan 'an 1938" cultural theme block.As it is the tourist destination mainly targets cultural,the the cultural symbols performance and symbols system structure is the most important.And "Yan 'an 1938" cultural theme block distinguish from the existing single cultural theme blocks,it integrates the northern Shaanxi folk culture and red revolutionary culture.How it express the two kinds of characteristic culture symbol? How does the symbolic system construct? What is the characteristics of its communication form? What are the problems of cultural transmission level? These questions are worth researching.Therefore,this article is based on the field investigation of "Yan 'an 1938" cultural theme blocks.It analysis the literature.From the Ritual review of Communication perspective,it analysis the symbol of paper-cut art,architectural decoration,traditional diet,folk performances,such characteristics of Shaanxi folk culture symbols and red songs,revolutionary slogans,red stars red revolutionary such culture symbols.Study found that as "Yan 'an 1938" cultural theme blocks a specific characteristic culture communication field,it through the organic combination of characteristics of the two kinds of culture symbols,building up a Culture Public Space rely on Yan 'an spirit.In this Culture Public Space,it made the tourists get a kind of cultural identity,to attract tourists.In the process of research,this article also found that "Yan 'an 1938" cultural theme blocks exist some problems.As for the red revolutionary culture is excessive consumed and it cause emotional harm to visitors.Also the communication pattern is too single to the tourists participation and experience were worse.Through the study of "Yan 'an 1938" cultural theme blocks from the Ritual review of Communication perspective,it also bring some a new perspective and new ideas to develop other cultural theme blocks,in cultural symbol expression and Public Space construction,the combination of internet technologyand communication pattern,as well the tourists' experience improvement.