The Interaction Behavior Of College Students In The WeChat Circles Of Friends' Full-Screen Hotspot Events

Mobile smart phone development, brings people's way of access to information and changes social interaction, especially for a variety of personalized recommendation and real-time push, people's attention can reach all kinds of information in a timely manner.Social media era comes. An abundance of information is everywhere and create a poverty of attention. as the representative of social media,the WeChat circles of friends has become an important channel to acquire information. WeChat as a 0.5 closedplatform for the communication of ,its characteristics of strong social acquaintances in the face-to-facesociety make it information publishing platform and marketing platform in the era of attention economy , because of this, WeChat has become source and space of a large quantity of WeChat circles of friends'full-screen hotspot events.The dissemination of information, on the one hand,because of itsfunction of “like" and comment or other, cater to people's psychological appeal in the technical level,WeChat circles of friends contribute to the information feedback and information interaction, promoting the hotspot events in the WeChat circles of friends to go to full screen ; on the other hand, in the consumer society ,information itself cater to people's taste of the social media age, especially the college students' demand for information is more consistent with the typical characteristics of a cyber citizen, the WeChat circles of friends meet the youth for entertainment, visuality and readability.The full screen events in WeChat circle of frien ds caused by the college students is researched in this paper. The actions are divided into receive action, search action,Individual coding action and direct participation action.Through the analysis of research,a conclusion was arrivaled that students directly involved in the full screen event are with the purpose of emotion spreading.This conclusion improves the behavior model of full screen events in College Students' WeChat friends circle, and benefit to the study of the behavior of college students in full-screen events.This paper is divided into five parts.The first part is about the background and research review,the second part is about the definition of the word, full- screen, and the types of WeChat circles of friends' full-screen hotspot events from2015 to2016 .The third part is the definition of the interactive behavior and questionnaire analysis, the fourth part,combined with the questionnaire,I analysis the reason of college students in their interactive behavoir in WeChat circles of friends' full-screen hotspot events ,the fifth part includes three aspects of disscussion about the interactive behavior of college students: The interaction of college students promotes the development of social public issues, The interaction of college students influences the agenda setting of media,The influence of College Students'interactive behavior on their personal information transmission.