| In the era of the Internet,due to the highly interactiveness and participation of online social networks,people's offline social activities are migrating to online social networks.In the online video social websites which focus on interests of video,large number of users tend to share their opinions and interpretation about some videos or works,and actively communicate with each other,deeply or shallowly,and eventually become fans or "followers" insanely infatuating with some videos.Based on the common hobby or video,these fans or followers form fans community and their psychology and behaviors evolve into fandom culture on video social networks.This paper mainly adopts the methods of online survey and questionnaires,references and qualitative research.Besides,through participation in the fans community activities as well as interviews with some fans,this paper aims to study fandom culture via current video social networks.Firstly,in this study,data collections and paper reference are well employed and the concepts of "video social networks","fans","fans culture" are defined according to relevant references.Secondly,based on research background and concept definitions and taking Youku and Tudou as platform,this paper is designed to conduct content analysis of specific cases and to study materials of fans behaviors on video social networks,which mainly includes the basic demographic attributes,the influence of fans community,online interactive ways,and other psychological demands.Finally,after simple analysis of obtained interview materials,this paper tries to further explore basic psychological features and forming reasons of fandom culture and analyze the social influence and culture effect of fandom culture in the Internet era.This paper aims to explore fandom culture on the video social network,to analyze fandom culture—an important unit of network culture from the perspective of content analysis,and to have a basic understanding of overall fandom culture effect and social culture. |
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