Mediation Effect Reasearch Of Environment Cue For Self-Disclosure Goals And Contents

With the development of communication technology, the social network "friends circle" is attaching more and more attentions from the college students. The reason why people is crazing in self-discoursing in the a public environment is the role topic of this dissertation.This article introduces the disclosure decision model and the functional theory. Basing on these theories, this dissertation explains the audience responses as an environmental cue, which mediates the disclosure goals and self-disclosure intimacy through privacy boundaries and the network character in a quantitative way. In the SNS, People always perceive his audiences through the audience responses, which is a general way to perceive his social environment, in addition, people who has more privacy concerns will manage his privacy boundaries to choose a social environment. Different network have different functions and privacy boundaries, so they have different network characters. People in different network will disclose different intimacy. In conclusion, network characters will mediate the disclosure goals and intimacy.We sent questionnaires through the Internet,307 valid questionnaires were recovered. Using SPSS software for data reliability, validity, cross-correlation, regression analysis. As a result, it indicates that the disclosure goal in the public environment tends to be social validation, but in the dyadic context, the relation development goal is more salient. Audience response, privacy boundaries and network characters have a positive influence on disclosure goals and intimacy. Through the result and limitation, we propose that more studies could have a deep and detailed research on the audiences.