Research On Influencing Factors Of Users' Privacy Information Disclosure On Social Network Platform

The progress of modern science and technology has brought about profound changes in social production and life.With the rapid progress of information transmission technology and the rapid development of artificial intelligence,we have achieved many things that we wanted to do but could not do in the past,and there is more room for innovation in our way of life.As an important platform for people to communicate and interact on a global scale,the development of social network platform also has an important impact on individuals' work and life,national economic development and social stability,and has made positive contributions in promoting information disclosure,knowledge dissemination and information dissemination.However,with the emerging of social network platforms,social activities become increasingly frequent and the content released by users also covers a large amount of information.Social network platforms have also become the main platforms threatening users' privacy and information security.Due to the flood of users' self-disclosure,random disclosure by others and the use of social network platforms,users' personal privacy information on social network platforms will inevitably leak out actively or passively.Therefore,it is necessary to analyze the causes of user privacy disclosure and explore the influencing factors of user privacy information disclosure,in order to create a better privacy information disclosure environment for users and provide better privacy protection services.In this context,this paper first analyzes static privacy and dynamic privacy information types of users of social network platforms based on existing literature,and then summarizes four reasons for privacy information leakage of users of social network platforms from the perspective of users of social network platforms by adopting grounded theory research method.That is,the lack of privacy information control on the platform,the lack of privacy information protection on the platform,the lack of users' awareness of personal privacy information protection and the lack of legal and policy protection.Second,on this basis,build a social network platform of user privacy information disclosure will influence factor model,the risk of privacy,privacy concerns,perceived control,trust awareness and habits,empirical research,maturity scale at home and abroad for reference,design the questionnaire,provide a reference for social networking platform information privacy protection service.Finally,factors affecting users' privacy information disclosure,from the national macroscopic policy law and social networking platform and management policies and technical level of the user's point of view,the author put forward the strategy of the targeted service information privacy protection,in order to improve the social network platform of information privacy protection service,make the network environment more safety.In theory,this paper analyzes the causes of privacy information disclosure on social network platforms in detail,and explores the influencing factors of users' privacy information disclosure,aiming to enrich and improve the theoretical basis of privacy information protection on social network platforms.In practice,summarizing social networking platform on the basis of users' privacy information leakage reason,the social network platform of user privacy information disclosure intend to problems in terms of what privacy information,and provide protection services strategy,both particularity and typicality of conclusion,explore the social networking platform better measures of user privacy protection service.The object of privacy information protection service of social network platform is more specific and the service strategy is more feasible.