Research On WeChat Scene From The Perspective Of Medium Theory

With the development of Internet, especially the transition from PC Internet to Mobile Internet, People has come into the era of motion communication, which shows the nature of service based on scene. Therefore, the scene highlight its significance and become another core elements of media after content, channels and social contact.Meanwhile, it also provides the media research field with a new angle of view and new research content, which named scene of media. Therefore, this paper, based on the Medium Theory, from the "scene" point of view, gives a study on WeChat scene.In view of this, this paper combines the use of literature analysis, logical speculation,case analysis and other research methods.There are mainly two parts of the thesis, one is to analyze and sum up the thoughts of Medium Theory whose typifiers are Innis,Mcluhan, Meyrowitz and Levenson, and conclude the paradigm and frame structure of Medium Theory that used as theoretical foundation and logical ideas of research on the scene of WeChat. The other one is to research and analyze the scene of WeChat based on the combination of static definition and dynamic process with the reference of main thinking of Medium Theory as well as the paradigm and structure of the research. And I want to talk about this part in the following three ways. Firstly, to analyze the WeChat scene from the point of Ontology in terms of the origins of the concept, concept definition characteristics, logical construction and construction elements, etc. Secondly,to conclude the upgrading and extension of the WeChat scene . Thirdly, to generalize the impact of the scene of WeChat on people and society from a macroscopic perspective by referring the Medium Theory that related to the view of influence on society made by media. In the end, writer puts forward his own reflection on the "Age of Context"represented by the scene of WeChat.Under the guidance of research methods of Medium Theory,follow "generalization"approach to media research to do individual research on the WeChat scene . In short, the paper breaks through the traditional "5W" way (who,say what,in which channel,to whom, with what effect) to study media, uses the paradigm of Media Theory to research media completely. Then, it find an entirely new a new perspective of the research on media namely "scene". What's more,the research of the scene of WeChat is beneficial to make people use WeChat correctly and rationally.