A Study On The We Chat Public Accounts Spread In The “985 Prdoject” Unitversity

With the continuous development of Internet technology,mobile network is quietly changing our living habits.Born in 2011,WeChat,is currently the highest active social network.In 2012,WeChat public platform on the line.Through this platform can achieve content push,branding,information sharing and a series of one-to-many interactive communication,WeChat public number has become a brand,business,personal and other new positions to promote themselves.Colleges and universities are the gathering of young groups is also the collision of active thinking,talent and culture of the gathering makes the development of WeChat public letter has a unique advantage,"985 Project" colleges and universities as a national key universities are more typical.Based on this,this paper takes 39 "985Project" universities official WeChat public platforms as the research object,the data statistics and empirical investigation as the research method.Through the 39 colleges and universities WeChat public number of the operating state of the analysis,mining outstanding operational representatives and sum up experience.At the same time,we discuss the problem of the micro-public letter of the poor operation,and put forward the rationalization suggestions on the concrete question of the representation,and find out the law and the future development direction of the micro-public information in colleges and universities."985 Project" universities WeChat public figures generally reflect the individualized style of colleges and universities,external identification,"985 Project" colleges and universities official WeChat public number to subscription number,the use of school badge,micro-signal settings diversified.Push time,the polarization is obvious,well-run 985 college WeChat public number basic lock "gold" time-20 points to 22 points,supplemented by a stable push frequency and entries,thus cultivating the user's reading habits,User's stickiness.Dissemination of content,the use of graphic information,some "985 Project" universities from the target user's life content,to create a special section,clever use of network language close to the user,Sichuan University,Zhejiang University is one of the outstanding representatives.But the individual "985 Project" universitiesofficial WeChat public number of the operation is very different,with Harbin Institute of Technology,for example,theWeChat public registration after the "0" push the situation shows that the lack of awareness level.In addition,some of the "985 Project" universities WeChat public form content is relatively simple,the original concept of weak,the article to reprint the main push time is not the law,the frequency and the entry is not stable,the operator information collection and analysis ability is not strong,difficult to meet the needs of students,these The problem is reflected in some "985 Project" universities WeChat public number urgent need to optimize the level of operation there is still a large room for improvement.In view of the shortcomings,colleges and universities should improve the management awareness of WeChat public number,identify the brand positioning,and actively adjust the operational strategy;learn from the excellent micro-public letter of the operating experience,and constantly self-improvement,to solve the difficulties;focus on the original content of production,The creativity and vitality of the university itself,and promote the construction of campus culture.