The Study On The Operation Of WeChat Official Account Admin Platforms In Shandong University

At present,WeChat has a great influence on people's daily life,according to those major application stores who have published downloading lists and smart phone users'experience." Friends Circle(Moments)"," WeChat red packets" " WeChat Official Accounts "and a series of new terms have become familiar words.Zhang Xiaolong,as the founder of WeChat,who defined that" WeChat is a way of life." Indeed WeChat has become the largest App to the current mobile Internet users,WeChat Official Account Admin Platforms has become the most popular new media platform,and there were tens of millions of registrants,meanwhile,to the greatest extent it has achieved "Everyone has Microphone ".It has a profound impact on the spreading scope and efficiency of the social information.And with the development of Official Account Admin Platforms,this new media platform has made it more economical and convenient to release information and user interaction.At the same time it is conducive to understand the latest news about colleges and universities,and also helps parents learn more about the situation of children's school.But it is undeniable that as a new thing the campus Official Account Admin Platform has been less than five years old,and compared with campus newspapers,campus websites,radio stations and other traditional campus medias,the campus Official Account Admin Platforms are still in the rising stage,because there still exists some non-standard issues in both system construction and technical support.This paper starts from the development of Official Account Admin Platforms,especially the Official Account Admin Platforms of colleges,and the study is about the aspects of operation mode,team building,functions setting,the selection of content material and the necessary source of funds for maintenance operation.The paper analyzes the operation of WeChat Official Account Admin Platforms in Shandong University,which is based on the analysis of "sdu-1901","isdu1901" and "sdu-tuodan".They are the three most representative WeChat Official Account Admin Platforms in Shandong University.By summing up the current operating situation of WeChat Official Account Admin Platform in Shandong University,I find that it has some issues e.g.,the authority,interaction and pertinence.And I also try my best to put forward some useful suggestions which are based on my practice experience at the end of the text.The purpose of this paper is to provide some help for the operators and managers of campus WeChat Official Account Admin Platforms.Through the study they can be fully aware of the operation of the Official Account Admin Platforms.The operators of the campus Official Account Admin Platforms can obtain some improvement in optimizing the operation mode of the platforms,highlighting the different characteristics of the platforms,standardizing the platforms construction,expanding the promotion methods and channels and enhancing the brand image and influence of the platforms.At the same time it also can provide some certain and value operational guidance strategies to promote the development of the WeChat Official Account Admin Platforms of Shandong University and other domestic educational institutions.