| Virtual reality technology is English Virtual Reality Chinese translation,referred to as VR,refers to the docking control equipment and auxiliary equipment,through the calculation of the information processing and computer program,culminating in the formation of interactive display terminal,simulation of natural state and the three-dimensional environment and create immersive technology,the application of virtual reality technology in communication,the virtual reality communication;the application of virtual reality technology in news reports,gave birth to the emergence of virtual reality news.The great significance of VR technology for news communication is to watch,record and transmit the material of news live in an all-round manner,which makes the news events to be “reproduced” and “restored”.The most prominent feature of virtual reality communication is the immersion.The immersion is mainly embodied in the two aspects of the human body’s perception system and behavior system.Immersive perception system including visual immersion,auditory immersion,tactile and other sensory immersion;behavior system immersion system including language immersion,the direction of the system immersion,immersion expression system.Immersive communication has experienced three stages of development,namely,interactive communication,infiltration,infiltration and audience experience.Virtual reality technology has been used in news reports.The typical characteristics of virtual reality technology are the conception,immersion and real-time interaction.Used in the news produced interactive narrative reports,adding game elements increase news interactive,the use of virtual reality technology multimedia narrative,the use of 360 degree video to increase the sense of the scene,the integration of a variety of media reports.The integration of virtual reality and news has a broad prospect and important significance,it can change people’s awareness of the traditional media,and create a new way to spread news information.But there are three bottlenecks: virtual high technical requirements of weak effectiveness,virtual reality technology and equipment prices high popularity,the virtual reality technology to weaken the value of news entertainment.There are three hidden dangers in the communication of virtual reality technology.One is the technical problems: the production process lack a sense of security and stability,may lead to traditional journalists disappeared;two is the ethical level of danger: the "audience" degenerate into the masses "," weakening the body "authority;three is" addiction "hidden dangers: lead to the" cylinder the brain ",appeared in snoop feast,forming puloukuang carnival.There are three ways to prevent the hidden dangers of virtual reality:layout completes top-level design to improve security and communication efficiency;promote industrialization application,increase user stickiness;strengthen brand building,build trump card-level IP and quality content. |
