Research Of Micro-video Narration Of Er Geng

With the widespread use of mobile terminals and other mobile terminals,as well as the development of Internet information technology and the implementation of relevant policies and regulations,micro-video has become an important source of information dissemination of Internet users.Micro-video conforms to the development trend of the media integration of the times,adapts to the debris of the Internet users to obtain information,share the habit of entertainment characteristics,the use of their own short,fine communication advantages to meet the Internet users to watch the video needs of the times.Network micro-video has long been integrated into our daily life,whether it is queuing to buy rice or take the subway,we can come up with a mobile phone to watch a 3 or 5 minute micro-video to kill time,it can be said that micro-video as a media structure important components and subversive means of information dissemination,influence and change our entertainment,communication and living conditions,its development speed and scale continue to promote the development of the times.For the creator,the micro-video was born at the beginning,because of its lower threshold,users can simply learn to shoot production,user production has become an important source of the major portal site,but the majority of users of the original production can not to ensure the quality of micro-video,rough,the original ecology has become their label,even worse,in order to attract people's attention increase the amount of click,there are still some behaviors of touching the bottom line virtue micro-video production level is so low that is difficult to achieve healthy development.But with the development of information technology,the popularity of 4G mobile phones,micro-video creation back to the professional scale of the track,fine,excellent became new labels of micro-video.Micro-video under the influence of mobile Internet has different new features.The end of 2014,"Er Geng" the first original video in the WeChat public broadcast,"Er Geng" officially available.(21:00-23:00)"Er Geng" will launch an original three or five minutes of the original micro-video,the lens at the humanities,art,trends,life and other aspects,is committed to the performance of each person in the field of life,lifestyle,life philosophy,located in our side do not know the beauty."Er Geng" and the combination of micro-video just in line with the majority of internet users to use a variety of mobile terminals to watch video requirements and share entertainment,access to information habits,so access to the rapid development.The structure of this paper is mainly composed of five parts,the first part is the introduction,the topic and its significance and research methods are described.The second part introduces the micro-video and its rise,and makes a new explanation of the new features of "Er Geng" micro-video.The combination of the two is in line with the development trend of mobile Internet.The third part is the key of this paper,from the narrative structure,narrative strategy and narrative purpose of the "Er Geng"content to do a detailed narrative analysis,but also the formation of its main style lies.The narrative feature of "Er Geng" micro-video is inseparable from the way of transmission,so the fourth part makes an analysis of the communication strategy of"Er Geng".The fifth part of the is the prospects of "Er Geng" in the future.