Study On The Internet Live Telecast On The Basis Of Audiences' View

In recent years,the Internet live telecast,a new type of live video telecasting system has become popular gradually,and with the maturity of related technologies,people participate in it increasingly,having a live telecast and sharing their lives that mean the Internet live telecast has been imperceptibly integrated into our lives.But the hot live telecast has also triggered a series of problems that amazing and vulgar video occasionally appear,which brings deep thinking towards its effect.This paper takes the audiences;view as the breakthrough point,combining with quantitative and qualitative study methods,investigating the live audience of the Internet,and making a more detailed discussion of live audiences by means of questionnaire investigation,case analysis and text analysis.This paper is mainly divided into the following parts:The first part introduced the development of Internet telecast platform in detail,describing the development process of it.In the second part,it classified the telecast types according to the current Internet content.The third part carried on the analysis to the classical case in recent years,and analyzes it on the basis of the audiences' view,meanwhile,giving a statistical description through the analysis of the collected questionnaires.The fourth part made the summary and analysis based on the previous description.The fifth part predicted the audience development of the future telecast platform based on the previous data analysis and related materials integration.This paper chose the audiences of the Internet live telecast as main study object,combining with case study and questionnaire survey,using media ecology theory,analyzing satisfaction theory,and drawing a conclusion that Internet live telecast has the following impact on the audience after study and analysis:firstly it strengthens the subjective initiative of the audience,secondly exacerbates the silence characteristics of audiences,thirdly aggravates Internet dependence disease of audience.Meanwhile,it boldly predicted the development trend of Internet telecast based on the previous data analysis:Firstly,the number of the Internet live telecast platform audiences will continue to grow.Secondly,the norm of audience behavior will be greatly improved.Finally,the differentiation phenomenon of live telecast platform will become more obvious.