| Today’s media environment is the result of interaction among the traditional media and new media.Both of them have been through the original confrontation and competition,then gradually evolved into the media convergence,which has become the most important concept of media.So what is the value and meaning of media convergence?In a word,it gives full play to the advantages of all kinds of media.It makes a message which is from relatively single channel spread to the entire media network.It is just like flourish everywhere.In this process,the communicating effect is magnified,the cost is lowered.The most important thing is,the convergence media as a concept,it has changed the profit-making mode of traditional media,which is living by selling advertisements.Also its character has been changed from a communicator to a server.The local TV station which is shortage of funds,can not burn money like internet companies.Whether the concept of media convergence is offering local TV station a new opportunity?This article is mainly based on the example of Hangzhou TV station’ s life channel,which once used convergence media successfully in 2015.And synthesize experiences from the other channels or TV stations.Analyze the reason of success and failure,and try to find out the principle inside.Most arguments of this article are directly from author’ s working experience and personal analysis.Local TV station is the main object of study.Though it is highly targeted,a little of bias can not be avoided.So please point out those mistakes so that they can be corrected,thank you!... |
