Design And Implementation Of 4S CRM System Based On Mobile Internet

Relationship management is one of the most significant resources for companies in the competitive market.Keeping a long-term,stable and healthy relationship with clients,and providing best customer service can create better brand image,but also increase potential profits for companies.CRM system in automobile 4s shop is particularly designed for maintaining high-quality relationships with their clients.This system reach their clients via PC and mobile,it works efficiently in booking service,conveying news,and solving enquiries from clients.CRM system is an untraditional communication model,it provides customized service thus increase brand loyalty.This article comes up with a realistic analysis based on a deep research of automobile 4S shops and their clients.The CRM system includes platform management,repair and maintenance management,admin log in,consultation management,etc.CRM system utilizes mobile terminals as means to evolve car owners and 4S shop staffs,and applies cloud server as its platform.The operating system is Centos Linux,and use MySQL and MongoDB as the database storage carrier,along with PHP as its programming technology.These various sections works together and contribute to the implement of the preset functions,thus achieve the goal of repair and maintenance service provided by automobile 4s shop.The CRM system has been tested and reached the expected requirements,it can be applied in automobile industry.The CRM system is a platform which connect automobile 4s shop and their clients,it provides convenience,better customer experience,and high performance customer service,meanwhile,it saves human and material resource.Furthermore,CRM system can be added more functions in practice,bring considerable benefits for companies.