Researchonthe Innovation Of STM Publishing Business Mode In The Context Of Media Convergence

The era of media integration has changed the internal environment and overall pattern of the media market.The boundaries between different media have become blurred,bringing new development opportunities and challenges to the STM publishing in the digital process,having a profound impact on the elements of the professional publishing business model,driving the integration of STM publishing traditions and emerging industry chains,promoting the integration and governance of the industrial chain,and giving birth to a deep media integration branded the whole media publishing mode,custom publishing(knowledge service),Internet Publishing and other innovative business models.The paper based on the medium fusion,STM publishing development momentum for a new business model innovation requires new industrial environment as the background,analyzes the STM publication in the process of digital database schema,online service mode,and other advertising business model,and under the background of media convergence affected,such as the diversification of products,intelligent infrastructure,means of payment such as mobile positive influence,as well as the content is good and bad are intermingled,industrial chain division of chaos,the negative impact of poor user experience,etc.At the same time,under the background of media mergence of all media publishing,custom publishing,Internet published the raise innovation model analysis are discussed in this paper,through the analysis of the whole people's military medical press media publishing,all media published in STM publishing in the field of application,through to the custom publishing in our attempt to conceive of custom publishing STM publishing in our country,especially the textbook publishing field development in the future,analyzes the professional publishing the advantage,raise specific works,and the professional publishing through all the way to raise the publication of the complete activity.Hope to bring some inspiration for STM publishing business model innovation.Finally through the break up of STM business model elements and the industrial chain link key point extraction,from avoiding media fusion for the negative impact of professional publishing business model innovation,realize the positive impact,with the help of the creative inspiration of emerging business models,put forward from the product innovation,service innovation,industry and innovation platform construction,the user experience innovation under the background of media convergence to promote the innovation about the STM publishing business model.