A Study On The Content And Dissemination Of Official WeChat Public Platform In Northwest University

As the WeChat slogan "WeChat,a way of life",from social to media,WeChat gradually penetrate into all aspects of Chinese life.College students as micro-credit use of the mainstream crowd,more and more accustomed to through WeChat to obtain information and social interaction.In such a media environment,the focus of a large number of young people also follow the trend of the times,have opened the official WeChat public platform.Northwest University official WeChat public platform as a local university of new media strength of the institutions,in practice has formed a certain accumulation of experience,the Northwest University official WeChat public platform in the northwest university teachers and students in the daily life of what role,What impact on the audience,which is the main research questions.Around the colleges and universities around the public platform of journalism practice,this paper involves the main problems:the status quo of college officials and micro is how?What is the content of the microblogging public platform?What is the effect of this content on the audience?Do you have a common challenge?How to solve the difficulties of the development of colleges and universities?How to further enhance the spread of colleges and universities micro-effect?The answer to the above questions will form the core of this article.In order to answer these questions,the author adopts the content analysis method,the questionnaire survey method and the depth interview method.In the view of the use and satisfaction theory,the author analyzes the content of the public microblogging public platform of the Northwest University,Using motivation and effect satisfaction to be explored.The results show that the official WeChat platform of Northwest University strengthens the audience's awareness of the environment and strengthens the identity recognition and organization of the audience.I believe that the Northwest University official WeChat public platform in the West's normal life,not only assume the role of environmental monitoring,but also provides the organization of identity and identity recognition channels.As the media of the organization,the public microblogging public platform of Northwest University,through content production,ritual sharing,agenda setting,further strengthened the audience recognition of the organization.Based on this,the public microblogging public platform of Northwest University should further enhance the communication effect from three perspectives:talent reserve,original content and new media perspective,and better assume the construction of campus culture and public opinion guidance function.