A Study On The Fans' Phenomenon Of Webcast Platform

2016 will be the marker-the year when ‘live webcasts' began.The influx of venture capital once put the network broadcast to the "outlet",the network broadcast platform has quietly become an indispensable part of public life."Live Webcast" is based on the Internet technology,with the help of all kinds of information receiving platform and terminal information,real-time video and voice information,to achieve real-time interaction and use the power of fans to gain cash.It emerges a series of characters such as “covenant lite”,interactive,visualization of civilians,aesthetic differentiation,weak review,focus on experience,subject matter and content fragmentation,which determines the fans of the live webcast have more participatory,identity and fake follows.From the view the fans themselves,they based on the features of highly openness,strong participation and strong interactive,they accept the identity of the group,create each other and influence each other.Fans achieve their interpersonal interaction realization of virtual individual socialization with live webcast.Through the virtual network approach to achieve the process of individual socialization,fans in the network live to achieve personal identity,the form of individual identity expression,as well as to meet the fans of their own consumer psychology and hedonism,to achieve the identity of the fans from passive to active.Therefore,the fans phenomenon of Live webcast not only has it advantages and disadvantages,but also give the possibility for platform creator.The live webcast not only act as a fan carnival to achieve individual social virtual implementation of the media,but also gain the star and Public opinion leaders' popularity,and also area of the brand marketing and new breakthrough of traditional media.Fans play a vital role in linking the live webcast and live web theme.Live webcast construct daily life of the public scenes,also pay more attention to the things around and life,so that the phenomenon of fans in live webcast platform has it self-identity,the reasons for the performance of a complex and regular trend.There is a connection between the anchor and the fans,fans and fans,between the anchor and the anchor.The interaction time of the fans,the intensity of the emotion and the degree of intimacy between the anchor and the fans are subtle influence on the individualization of the fans.