Vulgarization Phenomenon Research Of Live Webcast Of China

Nowadays,all kinds of network media are in a comprehensive and multimedia form to extend into every corner of our lives.Cyberspace are fabricating different sorts of new culture and new ideas,which will become popular in the real space.The term "Online celebrity",which is emerging in recent years,is one of the network cultural phenomena.Meanwhile,Live webcast platform is the incubator of "Online celebrity".China is in the rapid transformation in such aspects as the social mechanism,culture form and economic system.Compared to western society,which is far more mature than ours,China has a more complicated and changeable market.The emerging Live webcast industry in the past years,is one of the most notable business fields in China.Network anchor are intermingled with good and bad people,vulgar phenomena sometimes will appear,such as camgirls in PandaTv "accidentally" scantily dressed,or "forget" to close the camera when they were replacing their underwears,common occurance of swearing yelled scold,even live racing resulted in serious traffic accidents,etc.According to the 2016-2018 Chinese entertainment show market size forecast released by Yuan securities research center,the market size of Live webcast platform in 2014 had reached 5.24 billion yuan,reached 7.46 billion yuan in 2015,and was expected to break through the trillion-dollar yuan in 2016.In 2018,it will exceed 15 billion yuan.In front of the huge economic interests,many vulgarity of performance are emerging by greedy network anchor in order to achieve the purpose of quickly became famous and rich.The author believes that in the Live webcast platform,there is a dynamic balance between the Internet anchor and audience,Internet anchor and the platform,audience and the platform,platform and supervision unit.These vulgarization phenomena emerging in Live webcast platform have exacerbated the imbalance state,thus each factor in the field need to constantly adjust their own position and pace to avoid rupturing and collapsing.This article will mainly aimed at four main bodies of this cultural phenomenon,namely as Live webcast platform,the Internet anchor,the audience,and the regulators.It will also choose DouyuTv,PandaTv as examples,using the method of literature research,questionnaire survey,depth interview,observation experience,etc.,in order to explore the cause of the vulgarization phenomena.