The Research Of The Application Of Micro-blog And Micro-letter In College Advertisement

The strong vitality and rapid development of new media is really amazing,and as a typical representative of the new media microblogging,WeChat is widely known and applied,and in politics,economy,culture and other fields play a pivotal role.Colleges and universities have always been to convey advanced knowledge,spiritual and cultural important positions,and college students is a group of young people willing to accept new things,so more and more colleges and universities have opened official microblogging,micro-credit to university propaganda work.On the 30 sample institutions opened microblogging,WeChat situation statistics,we can see the major colleges and universities on the microblogging,We Chat attention to varying degrees,each college on microblogging,WeChat frequency is not the same,some colleges can keep updated continuity,and actively interact with the audience,on the contrary there are some colleges and universities lack of communication with fans,activity,continuity is poor.At the same time the major colleges and universities in each semester at different times to publish microblogging,We Chat content is also different during the class not only large volume and more to promote the content of colleges and universities,and during the holidays are mainly to play Raiders,holiday blessing And so on.Colleges and universities official microblogging,WeChat propaganda in colleges and universities for the promotion of colleges and universities to provide a new platform for the work of colleges and universities propaganda work more of a new way of transmission,college propaganda workers through microblogging,WeChat can break through time and space,at any time and place Content release,complete the publicity task.Microblogging,We Chat inherent characteristics can not only improve the efficiency of publicity,but also the use of a variety of content published in the form of increased publicity appeal,so that the audience experience a better quality of information reception experience.Colleges and universities use microblogging,micro-credit to promote both colleges and universities to provide a new way of propaganda,but also to build a new communication channels to achieve a two-way communication with the audience.As a new thing microblogging,WeChat in colleges and universities to bring many opportunities for publicity at the same time also inevitably bring a lot of challenges for the propaganda work in colleges and universities,news management more difficult,public opinion to guide the further increase in the authority of the campus media also with the digestion.In order to make microblogging,WeChat to play the greatest positive effect,colleges and universities should continue to strengthen the management level,invite professionals to operate,take care,and should promptly sound,and actively guide the correct guidance of public opinion,taking into account the relationship between democracy and authority.