Research On Visual Communication Ethics In News Photography

With the development of digital technology and means of communication,media in the communication activities of the information carriers and Information forms are greatly enriched.Media integration brings multiple channels of information exchanging,reading time provides unique advantages for the visual image in the media ecology of the dissemination.News photography as a branch of visual images,from the development of a professional concept to the wide range of applications of media communication in all aspects,and in the decades after the reform and opening up,there have been qualitative changes,its status and role cannot be underestimated.But the development of anything must be ethically controversial.The study of media ethics has always been an important field in news communication research.This article takes the news photography works as the research subject,analyzes and summarizes the problem of the ethical anomie of the visual image in the media communication activities,mainly discusses from the following three aspects.Through the definition of related concepts such as news photography,ethics,media ethics,and visual communication ethics,we can clearly explain the ethical connotation of visual image communication in the fields of ethics and communication,and further clarify that in news photography activities the foundation and reasons of two ethical relations.Through the combination of part of the news photography cases,we can understand up the specific embodiment of the existence of visual communication ethics,sum up the four manifestations of ethical anomie,namely,media visual violence,political power control,visual image failure and secondary injury,and explore the multiple causes of the problem of anomie in news photography in China.This paper analyzes the path of the construction of the image news ethic construction from the perspective of internalization,strengthening the gatekeeper,cultivating consciousness,establishing the standard and so on,and puts forward the countermeasures to solve the problem of the ethical problems of the image news,in order to construct the news development communication system and the context of the feasibility of reference.