On The Omni-directional Marketing Strategy Of A Media Group

At present, the market competition is increasingly fierce, more and more enterprises introduce innovative ideas into new products while conducting traditional marketing. A new marketing strategy with overall view is gradually introduced into the marketing strategy of outstanding enterprises, which is called the omni-directional marketing.Omni-directional marketing takes into consideration the following aspects, production technique, innovation technology, advertising and marketing as one, pay attention to the connection between each process in order to achieve omni-directional marketing.In the Internet era, with the vigorous development of the Internet, the integration of telecommunications, television and Internet becomes more obvious, traditional media companies are undergoing the business transformation through the ways of the production of TV programs, network transmission, the push of digital TV platform, and mobile terminal. The types of business are from pure TV programs to the combination of TV programs, radio programs and network programs. In order to better respond to the current market environment, operators have to create more channels to build their own brands, provide better service to win more customers. It is necessary to constantly update the information and network technology to improve the hardware conditions, and make full use of marketing, talents, corporate culture and other soft power. From the marketing point of view, the operators can build omni-directional marketing system to fully tap the diverse needs of consumers, changes their strategy from a negative response to a positive response so as to firmly keep the dominant position in the market.A Media Group, as an enterprise transformed from government-affiliated institution through reform, in the early stages of the development, through the traditional TV and radio programs, obtained a certain amount of capital accumulation. With the rapid development of the Internet, the market environment has undergone great changes,digital media, artificial intelligence, mobile Internet products developed rapidly. This paper takes A Media Group as the research object, using SWOT analysis, makes detailed analysis on the current situation of A Media Group. It points out that A Media Group still uses the traditional marketing methods, its marketing strategy has not been changed,which leads to poor marketing effect. On this basis, the paper puts forward the omni-directional marketing strategy for A Media Group, which can not only provide more useful methods for frontline staff to achieve the target assessment smoothly, but also provide great power for A Media Group in the long run, help it obtain a favorable position in the market competition, keep the leading position in the media industry. With the help of the network technology and artificial intelligence which will enter the daily application in the near future, omni-directional marketing can help A Media Group open the market, improve the corporate image, promote its publicity. At the same time, it can provide more useful marketing reference for A Media Group in the diversified development.