| The main content of the early video sites rely on purchasing the copyright of television drama,variety show.With the development of Internet technology innovation,the control of policy,and people's increasing demand for cultural life,conditional Video sites for their own development and profitability and aware that it is time to not only buy the copyright of the TV station.Then how to identify their own content positioning to meet the needs of the audience,it has become a new opportunity for the development of several major video sites such as Youku,Iqiyi,Tencent video,etcWith the major video sites are trying to make a variety show of network,a lot of quality programs are produced.Network variety has been leap-style development.The major video sites are trying to compete for the market of network variety show.In the near future,with the continuous promotion of Internet technology,we can even have asserted that video website network variety will not only will dominate the variety of the traditional TV media patterns have a profound impact,and the network variety should be found more efficient program generation mechanism,to achieve leapfrog growth.The video website's network variety show is the object of this paper.In this paper,the author combined with the development and reform of the network variety show in the major video sites in recent years and analyzes the success stories of some network variety shows.The author analyzes the reasons and problems of the development of video network variety show.So as to summarize the experience of the development of our country's video website.Finally,the author discusses the future development trend of China's network variety show. |
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