Overall Plan Of Parent-child Life Platform Cool Beans PI's Series Games(2016-2017)

With the growing popularity of We-chat,more and more enterprises began to pay attention to We-chat marketing.And with the introduction of precision marketing and the continuous deepening research of instant marketing,the feature of point to point has become the unique advantage of We-chat marketing.Wu Er Net has to implement a series of marketing activities to improve the status quo,and this article is about the series marketing activities in the form of competitionThe design of voting,bargaining and group purchase in the selection games,all because of the application of We-chat version 4.0 and the guidance of product strategy,price strategy,promotion strategy.Besides,according to the We-chat marketing channels of 020 + QR code,the activity poster with QR code in promotional activities had been specially designed.Moreover,The features of We-chat users and We-chat marketing,various We-chat marketing strategies,We-chat marketing channels and the situation of Wu Er Wang all had been considered in the plan,especially the "Opinion leader" marketing strategy,viral promotion strategy and picture marketing strategy.This article mainly includes three parts:introduction,the elaboration of works and The Wu Er Net's Overall Plan Of Annual Series Selection Games.The introduction mainly introduces the background of We-chat marketing and the theory cited in the scheme.The expound of my work mainly introduced the background,the overview,the goal and design concepts,the implementation effect,the creation and weakness of the plan.The Wu Er Net's Overall Plan Of Annual series selection Games consists of six chapters.The first five chapters described the requirements of the series of activities.Chapter 6 is the specific implementation plan of the series activities.