The Conditioning Factors Of Crisis Communication In New Media:Circumstance

As the boom of new media,the crisis situation that corporations faced is more complex,with which accompanies is the more flexible tactics.On the background that characterized by technical rationality,corporations conduct the crisis tactics as the crisis communication theory of western can't rebuild the image,which isn't an exclusive one,but it still extends the condition that corporations can do it well,which is the purpose of my study.This research focuses on rhetoric branch of crisis management,it studies on crisis situation also the tactics,and checks the effects.The study used the two cases that are Baidu's crisis and Starbucks' s crisis to compare the crisis statics which corporations selected and how to affect the public opinion.And based on the comparison investigate the conditioning factors,which can provide the advice to corporations to make them conduct crisis tactics better.This research studies on three questions: first,after the “WEIZEXI'S EVENT” and “PRICE'S EVENT” occurred,what the crisis situation that Baidu and Starbuck faced,and what the statics they conducted? Second,whether the statics that corporations conducted did work? Third,in the circumstance of networks,if there are some conditioning factors changed the effect?By gathering the two corporations' statics and making text analysis of their statics,chapter II responds the first question.After the event of WEIZEXI,Baidu conducted the statics of conceding but don't make an apology and used the static of excuse,Starbucks conducted the statics of pleading itself and excuse.The chapter ?analyses the effects of two corporations.t shows that the two corporations conducted the crisis statics as the theory.Baidu's statics didn't get the pardon of media and public,but Starbucks got the more agreement in the media and public than blame.The chapter investigates the conditioning fa? ctors that changing the effect of the crisis statics.The relationship between the accuser of crisis and public can be the conditioning factor,the dimension of crisis' s value concerns with the culture,which corporation can't ignore,besides,before the crisis occurs and corporation conducts static around crisis,corporation should keep the statics at the same lines no matter what media that public contacts,it will give the public the image that corporation dishonesty if corporation didn't do it.