Research On The Influence Of Ownership Structure On Revenue Qualityof Listed Media Companies

The media industry as a special industry,in China's economic operation plays a pivotal role.Its development and growth will enhance the pace of economic development in China,but also conducive to promoting the development of other industries.Nowadays,China's relevant policies have begun to tilt to the media industry,the new government's emphasis on the development of cultural and media industry has increased.China's residents can meet the basic needs of food and clothing,for which they will toward a higher level of spiritual needs.So,the media industry also has a wide range of consumer groups.In the field of economic management,the research on the media industry is very little related to the results related to the quality of income is very few.But the development and growth of an industry is inseparable with the quality of his earnings.In view of the lack of quality research on the quality of the media industry,this article has locked this breakthrough.Combined with the history of the development of the media industry context,as well as the industry itself is the dual nature of the duality.I think that the ownership structure is one of the key factors affecting earnings.Therefore,this paper studies the impact of the ownership structure of listed companies in cultural and media industries on the quality of earnings.The research on the influence of experts and scholars on the ownership structure and the quality of earnings is mainly based on the overall listed companies as the research samples,and the research on the characteristics of the industry is not deep enough,so far,no one has studied the topic of this paper.Therefore,the research of this paper further complements the theory of the media industry and also supports the theory of the contribution of the quality of the media industry.In this paper,the study of ownership structure mainly from two or three aspects,one is the composition of the shares,the other is the concentration of equity,the last one is the equity of the circulation.In the study of the quality of the proceeds,this paper selects nine financial indicators to describe.And the use of factor analysis on the quality of income to build a comprehensive evaluation system.More accurate calculation of its score.This paper clarifies the connotation of the ownership structure and the quality of the proceeds,and reviews the theoretical achievements and the theoretical achievements of the yield quality system on the impact of the ownership structure on the quality of the earnings at home and abroad,and clarifies the dynamics of the content of the article.Based on the theory of principal-agent,the theory of large shareholder 's tunnel and the theory of dual attribute of media,this paper puts forward five hypotheses about the shareholding ratio and profit quality of state-owned shares.There is a positive correlation between the shareholding ratio of the legal person shares and the quality of the proceeds.There is a negative correlation betweenthe shareholding ratio of the largest shareholder and the quality of the proceeds.Control competition and quality of income are negatively correlated.Thereis a positive correlation between the restricted shares and the quality of the proceeds.The hypothesis of this paper is verified by the partial correlation analysis and the empirical analysis of multiple regression.Only the relationship between the shareholding ratio of the legal person shares and the quality of the proceeds is different.There is no correlation between the empirical results for the two.The main reason is because the media industry listed companies legal composition of the composition of more complex,do not have a single.In view of the research results of this paper,three suggestions and countermeasures are put forward to improve the quality of media industry.First,to ensure that the media industry business under the premise of reducing the shareholding ratio of state-owned shares.Second,moderately reduce the proportion of the largest shareholder of the shareholding.Third,pay attention to the choice of managers.This article is subject to objective conditions in the research process,this article can not use the listed companies in Hong Kong related data.This also makes the research data of this article do not have integrity.Culture and media industry as a new industry,although the pace of development is very alarming,but must develop a shorter time,compared with other industries,the number of companies less,so the article select the number of samples less.The final conclusion is less noticeable.In this paper,the quality of the proceeds of the study,this article only selected nine financial indicators,compared with previous studies,the number of indicators chosen too little.This article has conducted a study on a specific industry.It is found that the results of individual studies are contrary to the results of the whole industry.Therefore,in order to promote the development of other industries,in the future research can be based on industry standards for research,to identify differences in different industries.