The Design And Implementation Of Electronic Coupon For Netease Moneykeeper

NetEase MoneyKeeper is an asset management platform which provides for customers automatic billing and financial services.This platform helps customers to manage assets and investments reasonably,but problems pop out at the same time,such as the slow growth of users and low sales of the fund.In order to attract more customers to buy the fund,financial services and electronic coupons are combined cleverly,which helps to attract customers and maximize the company's profits.The main work in developing NetEase MoneyKeeper application is discussed in this paper.The background and architecture of distributed database which independently developed by NetEase Hangzhou Research Institute are introduced,along with the DAO framework,which provides persistence layer service for DDB.Spring framework is used in the application to reduce coupling and simplify development.The architecture and advantages of the Spring framework are discussed.Redis service is introduced to provide cache services and data storage support.Financial business of NetEase MoneyKeeper is analyzed in detail,including the user object,the functions of different user objects from the perspective of user object,and the system functions.Based on system requirements,we design the system architecture,taking advantage of the technologies which including Spring framework,Spring MVC Framework,DAO framework,DDB and Redis.Database design is also described.The module design of the project structure,such as the authority management module,coupon payment module,coupon exchange module and data uniqueness are explained in detail,Implementation of these design are given as well.The system has been put into use in the module of My Welfare in NetEase MoneyKeeper.User feedback is good since the module's release.This system attracts lots of new customers without affecting the previous customers' user experience.According to incomplete statistics,the number of customers grew 10%,and sales of fund increased 25%,achieving a win-win situation for both customers and the company.